Madison Whitney
Hey Visitors! Thank you for stopping by! I am from a small town in CT called Essex. Some hobbies of mine include golf, skiing, traveling, any outdoor adventure, as well as spending time with friends and family. If you would like to connect to discuss academic work, internship work, hobbies, or anything else, please do not hesitate to reach out! Thanks again for checking out my website, and if you have any questions, please reach out!
Experience
I am currently looking for jobs in Boston. My interests include entry level sales and client service opportunities within the Financial Services industry. The reason I would like to pursue a career within Financial Services is because of how broad it is, it seems as though there is unlimited opportunity to find out what really makes one passionate about getting up in the morning and going to work. I also like the idea of working for a big company, especially at a young age, because I find it motivating to want to work up the corporate ladder, this idea motivates me to work hard. As far as end goals go, I have an idea. I have always been passionate about talking to people and building relationships, so something along the lines of a relationship manager or director sounds like a great career path for me, as of now. But, who knows, things could change. My biggest goal as of now is getting that first job and learning as much as possible about that company, what they do, and the industry I am in.
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I am very grateful for my internship experience over the years. The internship program that Endicott offers is one of the main reasons I decided to come here. My first internship, summer of 2023 was at a small Investment Banking M&A firm called Osage Advisors in my hometown of Essex, CT. Here I performed prospective client research utilizing their software platforms, Salesforce and Seamless AI. My sophomore internship was at a Morgan Stanley branch in Madison, CT, here I worked for a Financial Advisor completing client relationship projects such as client portfolio analysis, verifying transferred accounts for new and existing clients, mock financial planning, and cold-calling clients to do check-ins to ask about contact info, addresses, account holdings and if they'd like to make a transfer or not.
My semester long internship was at MFS Investment Management in Boston which was a 6-month co-op. Here I worked on the Event Management team within the strategy and insights group. I like to tell people that there were 2 phases to my co-op, from early July until late September I handled MFS speaker requests, sending out meeting invites, updating calendars, sending updated meeting links, and whatever meeting item the participants needed in order for the meeting to be a success. That was replaced by an automated system September 22nd. From then until December, my manager had me doing Event Management projects that needed to get done. I performed restaurant, hotel, and team/client activity research for all MFS's major offices. Additionally, I did a weekly newsletter about recent firm happenings/changes and for my final project, I did a research report on Event Management trends in the Financial Services Industry.
Senior Project
8/10 was the average answer for “How important is daily exercise to you?”
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58% of participants said lifting weights was their preferred method of daily exercise.
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62% of participants claimed that they feel a sense of regret the day after drinking too much alcohol the previous night.
“I want that relaxation buzz without the negative effects of a hangover”.
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“As I get older I start to focus more on my health and the long term consequences of drinking, because your health is really what matters at the end of the day”.
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“Mocktails are big right now, they help for when your out with friends and don’t feel like the odd one not drinking”.
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“There's lots of current research and awareness about resistance training and it’s benefit for longevity”.
It is known today that alcohol consumption amongst Gen Z and younger millennials is down, which is why I wanted to work with Suntory Global Spirits to attempt to sell an NA beverage, considering how much research there is out there.
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Here is what's behind my campaign name "Being All In, All The Time". A lot of the key research results and participant insights I was able to retrieve were revolved around fitness, working out, and avoiding hangovers. So, I figured that I should head in that direction. From there on out, I've been able to create my target audience profiles, media tactics, creative deliverables, and all the other aspects of my campaign around fitness/health and avoiding hangovers. I also figured that since the participants of my research were so focused on health/fitness goals and avoiding hangovers, selling multiple flavors of an NA beverage would be best so my audience have choices.
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Creative Deliverables
These are some examples of the tactics I will use to deliver the product I'm selling to my target audience. Influencer marketing, pop-up shops, and gym membership sign-up incentives, and more. The reason I feel that these methods will work is because pop up shops and sign-up incentives are known to work, it gets the customer more intrigued about the product that they could potentially be sold and allows the opportunity to ask questions about the product. As far as influencer marketing goes, the bigger the celebrity, the stronger the voice, the greater chance people will listen to them when being sold our product, simple as that. If my favorite influencer or celebrity tries to sell me something and makes a compelling case for why I should buy it, then I'll most likley buy it.
Here is how I will achieve success with my campaign. Obviously, an increase in beverage sales will be a huge part of our success but also increase in sales for all the gym chains we will be working with as well as the colligate athletic departments. Additionally, increases in social media metrics, more followers of NEC basketball and Hockey East and more participants in Hyrox events as well as Abbott world major marathons will be considered as well.